LAST UPDATED: 19/07/2026

YOUR PERSONAL DATA AND HOW WE USE IT

We collect, use and store your personal data to ensure we can provide various services to you and offer you a personal shopping experience at prime-fit.eu. This may occur on our Site or via other means, such as customer service enquiries. We will keep your personal data confidential at all times and only collect, use and store it in accordance with this Privacy Policy.

COLLECTION OF YOUR PERSONAL DATA

We collect different levels of your personal data on our Site:

– You will be browsing our Site as a guest if you are not a registered user. We will not collect or use any personal data from you, but you may not be able to use all the services and features we offer to registered users, such as order tracking, saved sizes, and wishlist items.
– You will need to input certain personal data when registering with us on our Site (such as your name, email address, shipping address, and contact details), in order to receive various features and services we offer to our registered users — including order updates, responses to your enquiries, and early access to limited edition drops.
– Data collected during checkout (such as billing and delivery details) is used solely to process and fulfil your order.
– You may wish to verify or update any personal data we hold. You may do so by contacting our Customer Service team, or by amending your customer profile in your registered account.

USE OF YOUR PERSONAL DATA

We use the personal data you provide to us for the following purposes:

– To provide our services to you. This includes responding to your enquiries, providing you with recommendations on products on our Site, maintaining your shopping cart, processing and fulfilling orders (including the security checks of your payments and verification), and managing returns or exchanges.
– To provide you with marketing communications, as we may occasionally update you on our latest collections, product launches, and promotions via e-mail. You can unsubscribe from marketing communications at any time using the link provided in our emails, or by contacting us directly.
– To improve our Site and services, including analysing browsing behaviour to enhance product recommendations and overall user experience.

DISCLOSURES OF YOUR INFORMATION

Your personal data will be kept confidential with us, except for disclosures to the following parties where necessary:

– Payment processors, financial institutions, or credit card issuing companies, where necessary to establish and support payments made by you.
– Shipping and logistics providers, where necessary to deliver your order.
– Any parties where such disclosure is mandated by statutory or contractual obligations or as required by law.

This Privacy Policy is not applicable to any websites maintained by third parties. Please read such third parties’ privacy policies before providing your personal data to them (whether via our Site or not). We are not responsible or liable for any use or breach of your personal data by such third parties.

YOUR RIGHTS

If you are located in the European Union or European Economic Area, you have certain rights regarding your personal data under the General Data Protection Regulation (GDPR), including the right to access, correct, delete, or restrict the processing of your data, and the right to data portability. To exercise any of these rights, please contact us using the details below.

DATA RETENTION

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law.

CONTACTING US

If you have any questions or feedback about our Privacy Policy, please do not hesitate to contact us at [email protected].